About

Sun believe that design is a human instinct, that people are inherently optimistic, that every man is a designer, and that every problem can either be defined as a design problem or solved with a design solution.

Sun has collaborated with wide variety of clients in various industries to design and conceptualize various projects ranging from illustration, corporate communication and advertising.

Graduating with second upper class honors in Bachelor of Graphic Design from University of the West of England, Bristol. She prides herself on taking on challenges, exploring new ideas and crafting beautiful communication that adds value to the end user.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.